Kelly Blake

Meet Kelly and hear how she approaches mentorship, communications, and career growth.

Industry Areas of Expertise: Brand Communications & PR • Media Relations • Brand Storytelling • Integrated Marketing • Thought Leadership • Executive Visibility • Agency & In-House Leadership • Team Mentorship

Kelly’s Outdoor Industry Brand Experience: adidas • Balega • Clif Bar • Deer Valley • DPS Skis • GoLite • GU • Interbike • JanSport • KEEN • Marmot • Merrell • Moosejaw • Outdoor Retailer • Partake Brewing • Pearl Izumi • Sierra Designs • Speedland • TransRockies Run • Rad Power Bikes • Royal Robbins • Rudy Project • Sierra Nevada • Sufferfest Beer • Wolverine Worldwide • Wyoming Whiskey

This Is For You If ...

• You’re trying to break into the outdoor industry and need help translating your existing experience into a story that makes sense to employers.

• You’re making a career or functional pivot and want to position your skills and experience for where you’re going, not just where you’ve been.

• You work in PR, communications, or marketing and want guidance from someone with deep agency and in-house experience across outdoor and consumer brands.

• You’re building your own consultancy, leadership presence, or professional brand and want help clarifying your positioning, story, and point of view.

Things Kelly Can Advise On

• Career pivots and positioning your experience for what’s next

• Professional narrative, personal brand, and executive voice

• PR, media relations, and earned-media strategy

• Thought leadership and public-facing positioning

• Moving between agency, in-house, freelance, and consulting

• Leading communications and marketing teams

• Integrated brand storytelling across PR, content, events, and partnerships

Testimonials

More About Kelly

Kelly Blake is a communications and brand strategist with nearly 20 years of experience across the outdoor, active lifestyle, consumer, and beverage industries. She has shaped stories and led communications work for more than 60 brands, including adidas, Clif Bar, KEEN, Marmot, Merrell, Pearl Izumi, JanSport, Outdoor Retailer, and others.

Her career spans both sides of the table, with senior agency leadership roles at Golin, CGPR, Catapult Creative Labs, Verde Brand Communications, and Outside PR, as well as in-house roles with Marmot and JanSport. Today, she works independently with brands and leaders navigating growth, launches, transitions, and moments when getting the story right really matters.

Kelly brings experience across PR and media relations, integrated campaigns, brand storytelling, thought leadership, executive visibility, team leadership, and strategic positioning.

Outside of work, Kelly lives in the Bay Area with her family and two one-eyed cats and loves hiking and pickleball.

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