Upcoming Workshops

Level up your career with hands-on workshops led by outdoor industry experts.

Your Experience Matters:

Shape Your Story for the Job You Want

Your Experience Matters

Learn how to position your experience using the same storytelling principles PR experts use to make brands stand out.

You don’t necessarily need more experience to make a career pivot. You may need a better way to understand, position, and communicate the experience you already have.

PR experts do this for a living. They find the strongest story, understand what matters to the audience, and communicate value in a way that makes people pay attention.

In this interactive 90-minute Career Collective workshop, PR strategist and outdoor industry veteran Kelly Blake will show you how to apply that same thinking to your own career story.

Using real-world examples and a target job description, you’ll identify the skills, experiences, and strengths that matter for the job you want, then translate them into a clear, credible story for a hiring manager.

This isn’t about pretending your experience is something it isn’t.
It’s about recognizing the value that’s already there and learning how to communicate it.

Who It’s For

This workshop is especially useful if you:

• Want to break into the outdoor industry from another industry

• Are already in outdoor and want to pivot into a different role or function

• See jobs you’re excited about but aren’t sure your experience translates

• Struggle to explain transferable skills in a way hiring managers understand

• Feel like your resume tells the story of where you’ve been, not where you want to go

• Know you have relevant experience but aren’t sure how to position it

The common thread: “I know where I want to go. I’m just not sure how to make my past experience make sense for what’s next.”

You’ll Learn How To

• Identify the skills underneath your job titles

• Decode a job description and understand what an employer is really asking for

• Connect experience from another role or industry to the job you want

• Replace generic claims with specific, provable examples

• Reframe your experience in language that resonates with hiring managers

• Talk about your career story with greater clarity and confidence

What to bring: One real job description for a role you’d genuinely consider applying for. Have your resume handy, too.

Industry Expert Spotlight

Kelly Blake is a PR strategist with more than 20 years of experience building and shaping stories for outdoor, food and beverage, and consumer brands. Her career has included work with more than 60 brands, including adidas, Clif Bar, KEEN, Marmot, Merrell, Moosejaw, Pearl Izumi, Sierra Designs, and others.