Workshops to Grow Your Outdoor Career

Interactive, skills-based sessions led by coaches and experts from across the outdoor industry.


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Planning for Variable Conditions: Creating Financial Stability for Outdoor, Seasonal, and Independent Careers

Date & Time:
Thursday, February, 26th, 2026
5:00pm - 6:30pm MST


Location:
Virtual (Zoom link sent after registration)

Registration Link:
https://basecampoutdoor-careercollective.as.me/PersonalBrandingWorkshop

Cost:
$25

Who It’s For:
This session is designed for outdoor industry professionals who want to grow their visibility without feeling like they’re performing a version of themselves. Whether you’re early in your career, navigating a pivot, or stepping into a more public-facing role, this workshop supports people who want their personal brand to feel grounded, confident, and genuinely aligned with who they are and how they work.

Workshop Description

In this session, we’ll rethink personal branding as a practice of clarity rather than self-promotion. Participants will learn how to articulate what they care about, how they work, and the value they bring in a way that feels natural, not forced.

Through guided reflection and practical tools, we’ll explore how to show up with intention across key career touchpoints, from conversations and interviews to online presence. You’ll leave with clearer language for describing who you are and what you do, along with a more grounded sense of how to communicate your work in a way that actually feels like you.

Key Takeaways

  • How to talk about your work and impact in a way that feels natural and grounded.

  • How to bring more intention to where and how your professional presence shows up

  • How to align your reputation with the direction you want your career to grow.

  • Language frameworks for answering questions like “tell me about yourself” with confidence

Coach Spotlight:

Maren Hamilton is a marketing strategist known for helping iconic outdoor brands build communities that actually care. She’s led social strategy and creator programs for brands like The North Face, developing campaigns that earn attention, spark conversation, and drive real business impact. Her work has been featured in outlets like AdAge and recognized across the industry for its blend of creativity, connection, and cultural relevance.

She’s spoken at events including Outdoor Media Summit and appeared on podcasts like Backcountry Marketing, where she shares insights on the future of social, influencer marketing, and brand storytelling. Today, she leads marketing at Popfly, a fast‑growing startup connecting outdoor brands with adventure creators.

When she’s not deep in strategy decks, she’s outside: skiing, paddling, or hiking the trails with her pups.