Jen Gurecki
Industry Areas of Expertise: Outdoor & Snow Sports Culture • Brand Storytelling • Marketing & Communications • Media & Publishing • Creative Direction • Leadership & People Development • Social Impact • Founder & Career Coaching
Jen’s Outdoor Industry Brand Experience: NoSo • Youer • Boot Tan Fest • Kula Cloth • Liv • TREW • Title 9 • SWOOP • Alpine Fit • Alpine Parrot • Smeeny Made Wild • Swift Industries
THIS IS FOR YOU IF…
- You’re an aspiring or early-stage small business owner who doesn’t want to figure everything out alone, but isn’t ready to build a full team… and you want practical, tailored guidance around marketing, branding, sales, and growth.
- You’re a purpose-driven founder or creative who wants a more intentional, transparent approach to storytelling and greater clarity and confidence in communicating your values, personal story, and work.
- You’re standing at the edge of something new… navigating change, a pivot, or a fresh start, and looking for grounded support as you decide what to build, shift, or stay committed to.
Services Offered
Things Jen Can Advise On
Building and scaling purpose-driven outdoor, creative, or lifestyle brands
Clarifying your personal brand, voice, and professional story
Designing bold, values-aligned career pivots and leadership transitions
Developing a creative project, product, or company from concept to launch
Leading teams and communities with emotional intelligence and cultural awareness
Balancing ambition, creativity, and well-being for long-term sustainability
Crafting storytelling, content, and brand strategies that resonate deeply
Navigating visibility, confidence, and creative expression in public-facing roles
Strengthening your strategic thinking as a founder or emerging leader
Reconnecting with your “why” and creating structure within creative chaos
& more
Jen’s Outdoor Industry Experience
Industry Disruptor & Founder
Founder & CEO of Coalition Snow — the world’s first women-owned and operated ski + snowboard manufacturer
Built a globally recognized outdoor brand that challenged (and changed) a male-dominated industry
Featured in Forbes, Outside, Huck, Powder, Red Bull, and named one of Entrepreneur Magazine’s “50 Most Daring Entrepreneurs”
Pitched to Jeremy Bloom, Bode Miller, Dhani Jones, and Shawn Johnson on CNBC’s Adventure Capitalists
Originated the #shredthepatriarchy movement before it hit the mainstream
Author of Lady Parts, a bi-weekly newsletter spotlighting women-owned outdoor businesses and exploring leadership, risk-taking, and alternative paths in the outdoor industry
Social Impact + Global Leadership
Founder & Board President of Zawadisha, a Kenyan microfinance organization serving thousands of rural women
12+ years leading an all-women, all-Kenyan team
Work featured in African Independent, NPR, BBC, and global development publications
TEDx Keynote speaker: Rethinking the Paradigm of Poverty
Co-creator & guide of African Spokes, a 68-day cycling expedition from Nairobi to Cape Town
Former Executive Director of UC Berkeley’s Adventure Risk Challenge, leading wilderness leadership programs in Tahoe, Yosemite, and Truckee
Adjunct faculty in sociology, justice, and wilderness studies
Outdoor Industry Voice & Cultural Firestarter
Keynotes + panels at Outdoor Retailer, Sea Otter Summit, Title Nine, She Ventures, Stanford, NYU, GoPro Women’s Summit, Startup Weekend, and Reno Startup Week
Former Editor in Chief of Sisu Magazine, elevating untold outdoor stories
CMO for Karukinka Outdoors (Chile), overseeing U.S. market launch
Marketing + PR consultant for outdoor brands across the U.S., Kenya, and Chile
Early, outspoken voice on DEI, gender equity, and representation in the outdoors (#juicethepatriarchy)
Known for blending humor, irreverence, and razor-sharp insight to shift outdoor culture—not just comment on it
More about Jen
Jen Gurecki is an unapologetic, fearless business leader and founder dedicated to elevating people and ideas that challenge the status quo. She got her start tuning skis and fitting boots at Arizona Snowbowl, spent nearly a decade as an outdoor educator working with young people, and then—almost on a whim—launched Coalition, the world’s only women-owned and operated ski and snowboard manufacturer.
She holds a master’s degree from Prescott College and famously dropped out of their PhD program when she realized entrepreneurship—not academia—was her true path. Her work has been featured in Outside, Huck, Red Bull, and Entrepreneur Magazine, where she was named one of the 50 Most Daring Entrepreneurs.
Each summer, she travels to Kenya to work with Zawadisha, the social enterprise she founded to provide small loans that support rural Kenyan women’s livelihoods. And now, as she approaches 50, she’s fully leaning into seeing just how far she can push that Older Woman energy.
Still have questions? Visit our FAQ page.
