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Recorded workshop with marketing strategist Maren Hamilton, who has led social strategy and creator programs for brands like The North Face.
This 90-minute workshop is designed for outdoor industry professionals who want to grow their visibility without feeling like they’re performing a version of themselves. Whether you’re early in your career, navigating a pivot, or stepping into a more public-facing role, this session helps you build a personal brand that feels grounded, confident, and genuinely aligned with how you work.
Workshop Overview
In this workshop, we rethink personal branding as a practice of clarity rather than self-promotion. You’ll learn how to articulate what you care about, how you work, and the value you bring in a way that feels natural, not forced.
Through guided reflection and practical tools, we explore how to show up with intention across key career touchpoints: conversations, interviews, networking, and online presence. You’ll leave with clearer language for describing who you are and what you do, along with a stronger sense of how to communicate your work in a way that actually feels like you.
Key Takeaways
• How to talk about your work and impact in a way that feels natural and grounded
• How to bring intention to where and how your professional presence shows up
• How to align your reputation with the direction you want your career to grow
• Language frameworks for answering “Tell me about yourself” with confidence
Coach Spotlight
Maren Hamilton is a marketing strategist known for helping iconic outdoor brands build communities that actually care. She has led social strategy and creator programs for brands like The North Face, developing campaigns that earn attention, spark conversation, and drive real business impact.
Her work has been featured in outlets like AdAge and recognized across the industry for its blend of creativity, connection, and cultural relevance. She has spoken at events including Outdoor Media Summit and appeared on podcasts like Backcountry Marketing.
Today she leads marketing at Popfly, a fast-growing startup connecting outdoor brands with adventure creators.
When she’s not deep in strategy decks, she’s outside skiing, paddling, or hiking with her dogs.
Originally presented live as part of Basecamp’s Career Collective workshop series.
What you’ll receive
• Full 90-minute workshop recording
• Practical frameworks you can apply immediately
• Instant digital access
You’ll receive immediate access to the recording after checkout, with a link sent to your email.
Recorded workshop with marketing strategist Maren Hamilton, who has led social strategy and creator programs for brands like The North Face.
This 90-minute workshop is designed for outdoor industry professionals who want to grow their visibility without feeling like they’re performing a version of themselves. Whether you’re early in your career, navigating a pivot, or stepping into a more public-facing role, this session helps you build a personal brand that feels grounded, confident, and genuinely aligned with how you work.
Workshop Overview
In this workshop, we rethink personal branding as a practice of clarity rather than self-promotion. You’ll learn how to articulate what you care about, how you work, and the value you bring in a way that feels natural, not forced.
Through guided reflection and practical tools, we explore how to show up with intention across key career touchpoints: conversations, interviews, networking, and online presence. You’ll leave with clearer language for describing who you are and what you do, along with a stronger sense of how to communicate your work in a way that actually feels like you.
Key Takeaways
• How to talk about your work and impact in a way that feels natural and grounded
• How to bring intention to where and how your professional presence shows up
• How to align your reputation with the direction you want your career to grow
• Language frameworks for answering “Tell me about yourself” with confidence
Coach Spotlight
Maren Hamilton is a marketing strategist known for helping iconic outdoor brands build communities that actually care. She has led social strategy and creator programs for brands like The North Face, developing campaigns that earn attention, spark conversation, and drive real business impact.
Her work has been featured in outlets like AdAge and recognized across the industry for its blend of creativity, connection, and cultural relevance. She has spoken at events including Outdoor Media Summit and appeared on podcasts like Backcountry Marketing.
Today she leads marketing at Popfly, a fast-growing startup connecting outdoor brands with adventure creators.
When she’s not deep in strategy decks, she’s outside skiing, paddling, or hiking with her dogs.
Originally presented live as part of Basecamp’s Career Collective workshop series.
What you’ll receive
• Full 90-minute workshop recording
• Practical frameworks you can apply immediately
• Instant digital access
You’ll receive immediate access to the recording after checkout, with a link sent to your email.