Building a Personal Brand That Feels Like You with Maren Hamilton

Your personal brand isn't about becoming someone else. It's about becoming easier for the right opportunities to find you.

In this 90-minute Career Collective workshop, marketing strategist Maren Hamilton shares a thoughtful, practical approach to building a professional presence that's authentic, intentional, and aligned with the career you want to build. Drawing from her experience leading social strategy and creator programs for brands like The North Face, Maren explores how your personal brand extends far beyond social media. It's reflected in the conversations you have, the way you tell your story, how colleagues experience working with you, and the reputation you build over time.

Whether you're breaking into the outdoor industry, navigating a career transition, or stepping into a more visible role, you'll leave with practical tools to communicate your value with greater confidence and clarity.

You'll Learn

• How to define your personal brand through your values, strengths, and experience.

• Practical ways to communicate your work and impact with clarity.

• How to build a professional presence that feels authentic across networking, interviews, LinkedIn, and everyday conversations.

• Strategies for aligning your reputation with the career you want to build.

• A simple framework for confidently answering, "Tell me about yourself."

Who It's For

This workshop is designed for:

• Outdoor industry professionals early in their careers.

• Career changers and professionals navigating a pivot.

• Anyone looking to communicate their experience with greater confidence.

• Professionals stepping into leadership or more visible roles.

• Anyone who wants to build a reputation that's authentic rather than performative.

Walk Away With

• A clearer understanding of your personal brand.

• Greater confidence communicating your experience and value.

• Practical strategies for building a professional presence with intention.

• A framework for telling your story consistently across interviews, networking, and LinkedIn.

• Actionable next steps to strengthen your reputation and visibility.

Included

• 90-minute workshop recording

• Downloadable presentation slides

• Lifetime access

Meet Your Instructor

Maren Hamilton is a marketing strategist who has helped some of the outdoor industry's most recognizable brands build meaningful communities and creator programs. She has led social strategy and creator initiatives for brands like The North Face, developing campaigns that foster genuine connection while driving measurable business results.

Her work has been featured in AdAge and recognized throughout the outdoor industry for its thoughtful approach to marketing, storytelling, and community building. She has spoken at Outdoor Media Summit and appeared on podcasts including Backcountry Marketing.

Today, Maren leads marketing at Popfly, where she helps connect outdoor brands with adventure creators. Outside of work, you'll most likely find her skiing, paddling, or hiking with her dogs.

About Career Collective

Career Collective connects people with coaches, mentors, industry experts, learning experiences, and practical resources to help them break into, grow within, and build meaningful careers in the outdoor industry.