Braided River of Talent VIP Program
Coined by Jose Gonsalez
You Belong Here
Basecamp holds all the data of the outdoor industry. So we know who is here, and who we need to proactively seek out and make feel welcome.
To us YOU are the VIPs of our industry.
We need you the most.
Through research conducted by graduate students in the Wright program Basecamp has identified under
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Thoughtful, inclusive activations & touches that facilitate friendliness (plus the chance to share your needs when you register)
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We’re doing dog yoga and adoptions, and while we are not encouraging guests bring their pet, if you’ve brought them to OR and can’t leave them in your hotel room they are welcome (must be leashed, under control, and up to date on shots)
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Alcoholic drinks will absolutely be served (we have 3 signature drinks lined up) but each bar will have a completely sober counterpart or OPTION. So when someone says let’s get a drink, you don’t have to go to a special area or even mention your preferences AT ALL UNLESS YOU WANT TO. Normalize leaving a party MORE hydrated!
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Kids will not have fun, please don’t bring them. If bringing a baby you carry is your only option for coming, then I guess we’ll meet your baby.
Hydration
〰️ Libation or
Hydration 〰️ Libation or
3 How it works
Thanks to Moxie Tonic Marketing
Identify who is underrepresented
Identify grassroots organizations who work with those communities
Give them VIP passes to give out as a benefit to theri communities
What do VIPs get?
So “let’s get a drink” doesn’t have to make anyone uncomfortable if you don’t want to consume alcohol for any reason.
What do VIPs get?
Besides getting to see old friends or make new industry connections (have you ever regretted either…?) we’ve got:
Delicious eats
Noms crafted by Mountain Chef Steve Starks and supported by fresh produce and goods from Central 9th Market.
Follow Steve’s Insta for menu drops.
Exclusive access to industry experts
Access 15 minute chats with people working at brands like The North Face, REI, Strava, Patagonia, AllTrails, Alterra, and More.
Via the Basecamp Career Collective
Free 6 month Match membership
See the % match you are for each role
Chat directly with hiring managers who like your
Which is really nice of them.
Free new pets!
Adoptable pups from CAWS will be on site for puppy yoga & Ruffwear is handling adoption fees through the weekend!
No, but f’real this party is an unreal amount of free.
Class times (open to all thanks to Ollie dog food):
7:15 & 815pm
"If future events are half this good, they will still be awesome"
"If future events are half this good, they will still be awesome"
"Great to meet a lot of industry folks I've met over the phone, on zooms, online, etc...but never had a face-to-face interaction with"
"Great to meet a lot of industry folks I've met over the phone, on zooms, online, etc...but never had a face-to-face interaction with"
"It was nice to meet some of the small makers/builders, not only the big players”
"It was nice to meet some of the small makers/builders, not only the big players”
Who’s coming?
The outdoor industry
All photos taken at Basecamp Bash, June 2023 by Dear World
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120+ retail buyers from brands like REI and Backcountry seeking direct, human relationships with brands
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influencers, trend forecasters, journalists and creators whose audiences are eager for what’s new and next
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400+ outdoor enthusiasts from all over Utah itching for new winter toys
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The top of the pyramid at keystone brands, non-profits, agencies, startups and grassroots movements
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VCs and angels from Utah and beyond, curious about outdoor industry deal-flow
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The Basecamp community: Anyone who works in the outdoor industry, or wants to. Think marketers, event planners, product experts, athletes, creatives and strategists from all departments
Come. On.
In.
Bouldering Project
660 S 400 W Suite 600, Salt Lake City, UT 84101
Yes, it’s a school night.
Nov. 14, 2023
7-11pm
Wait.
Should you sponsor?
Basecamp Bash is a Party for the People of the outdoor industry (and industry-curious).
It is hosted by Basecamp, the 200K strong, women-led grassroots community, with advertising support from Outdoor Retailer, Visit Salt Lake, and savvy brands who want to connect with (and show off their gear/products to) the 400+ industry leaders, consumers, buyers, athletes, and influencers present.
It’s a networking, recruitment, and sales opportunity disguised as a party, with free food, drinks, live DJ, climbing, puppy yoga, and an art gallery.
Stoke is high. Inclusion is central. Connection with your target audience is assured.
Who will see the advertisements?
The entire outdoor industry
Your digital audience will include thousands of eyeballs borrowed from Basecamp: We ARE the outdoor industry.
Facebook Community - 59,000+
Instagram - 25,000+
LinkedIn - 35,000+
Newsletters - 40,000+
Learn more about the Basecamp audience here, or ask us anything!
Event Advertisers include:
Want to be the first to know about upcoming Basecamp events
(IRL + Online?)
Check Out Other Events
Event Photography by Mara Whitehead. Headshots by Scott Crady.
Both Mara and Scott were ultra-reliable, produced exceptional work, and were QUICK with deliverables. We wholeheartedly recommend them for your next project.
We are hiring photographers for this event!
{applications are closed! Feel free to submit your portfolio and contact to get notified of our next opening}
Are you a brand looking to partner with GATHER or future events?
We’re expecting thousands of dedicated eyes.